Research shows that 80% of your people are not performing at or anywhere close to their peak performance level. Why not? Many times the employee doesn’t know what the desired level of performance is. Telling a salesperson that his or her goal for the year is to do better than last year’s number is a formula for disaster. It isn’t specific, and it doesn’t contain motivation.
Employee evaluations, when done correctly, are the best time to make sure your employees know — based on objective criteria — what level of minimal performance is acceptable and what is considered outstanding. Knowing what is being measured (and how it is measured) is a proven strategy for increasing employee dedication.
In cases where an employee is not performing at an acceptable level, it’s during evaluation time that plans can be laid out with specific goals for achieving improvement.